PRINT Awards 2024 Spotlight 2nd place winners in Packaging

Soft-touch matte has become one of the most requested packaging finishes for modern cannabis and lifestyle brands.

It gives packaging a premium feel without needing loud graphics or heavy decoration. The surface feels calm, refined, and more intentional in the hand.

For brands that want to feel elevated but still minimal, soft-touch matte can create a stronger first impression than gloss or standard laminate.

It also works especially well with bold red, white, black, and neutral color palettes because the finish adds depth without adding visual noise.