Greens

Brand Identity Art Direction Digital Design Packaging Production Social Web Campaign Strategy Graphic Design Brand Identity Social Media

BRANDING
DESIGN
PACKAGING
ART DIRECTION

Capturing the calm. From the course to daily life, Greens empowers all who seek focus, relaxation, and joy through innovative, wellness-driven cannabis products. Greens reimagines 1970’s classic country-club motifs through a playful, low-contrast lens.

Greens is redefining cannabis with thoughtfully crafted formulas that blend cannabinoids, adaptogens, and nootropics for a truly balanced experience. Their mission is to enhance every moment, inspired by the intentional calm and clarity of a perfect day.

Official Wordmark

Logo

Brand Logo System

Brand wordmark & Icon

Brand Icon System

Logo Ancillary

Wordmark typeface, Ocotillo

Body typeface, Mono Total & IBM Plex Mono

E-commerce

Website Homepage

Brand Book

Cream and Washed Denim establish the clubhouse feel, giving the identity a softer and more familiar starting point. Arnold Palmer introduces the warmth of a long afternoon outside, while Field Green, Dark Sage and Charcoal connect everything back to the course, from fairways and putting greens to old leather golf bags and clubhouse interiors.

Cream

HEX: #FFFAE0 CMYK: 0, 0.02, 0.12, 0 RGB: 255, 250, 224

Arnold Palmer

HEX: #E3A443 CMYK: 0.20, 0, 0.09, 0.14 RGB: 177, 220, 201

Washed Denim

HEX: #85ABB4 CMYK: 0.26, 0.05, 0, 0.29 RGB: 133, 171, 180

Field Green

HEX: #606C39 CMYK: 0.11, 0, 0.47, 0.58 RGB: 96, 108, 57

Dark Sage

HEX: #283618 CMYK: 0.26, 0, 0.56, 0.79 RGB: 40, 54, 24

Charcoal

HEX: #1B1D1B CMYK: 0.07, 0, 0.07, 0.89 RGB: 27, 29, 27

Brand Assets

The packaging range includes preroll tins, mylar bags, cannabis jars, preroll tubes, beverage cans, flasks and round tins, creating a flexible family of formats that can grow alongside the brand.