Built to Perform. Backed by Ingredients That Matter:Spoonful is a modern nourishment brand designed to make health feel accessible, intentional, and part of everyday life. It transforms a simple routine into a moment of restoration.
We redesigned the packaging to reflect the clean, performance-driven formula inside. The new system balances a modern athletic feel with clear ingredient communication, emphasizing what matters most: no fillers, no whey, no soy. just athlete-tested, plant-based nutrition.
Brand Typographic System
Brand Color Palette
A restrained color palette featuring Toy Green, Aerospace Orange and Soft Grey - inspired by 1970's retro futurist design.
Blueberry Milk
Green Apple Mist
Toasted Peanut
Blueberry Skin
Orchard Apple
Dark Cocoa
Brand Packaging
Flavor profiles in order as shown - Mixed Berry Crumble, Cinnamon Apple, Peanut Buttercup
Brand Assets
Apparel
Let’s grow together
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