- BRANDING
- DESIGN
- PACKAGING
- ART DIRECTION
Built to Perform. Backed by Ingredients That Matter: Spoonful is a modern nourishment brand designed to make health feel accessible, intentional, and part of everyday life. It transforms a simple routine into a moment of restoration.
We redesigned the packaging to reflect the clean, performance-driven formula inside. The new system balances a modern athletic feel with clear ingredient communication, emphasizing what matters most: no fillers, no whey, no soy. just athlete-tested, plant-based nutrition.
Brand Typographic System
Brand Color Palette
The palette comes directly from the ingredients and flavours themselves. Blueberry Milk, Green Apple Mist and Toasted Peanut create a softer foundation across the range, while Blueberry Skin, Orchard Apple and Dark Cocoa add depth and distinction. Together they make every flavour easy to recognise from a distance without losing the simplicity of the overall system.
Blueberry Milk
Green Apple Mist
Toasted Peanut
Blueberry Skin
Orchard Apple
Dark Cocoa
Brand Packaging
Flavours, in order, Mixed Berry Crumble, Cinnamon Apple and Peanut Buttercup.
Brand Assets
Apparel
More Projects
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