Dirty Water

Brand Identity Art Direction Digital Design Packaging Social Animation Web Campaign Graphic Design Brand Identity Art Direction Brand Identity Art Direction Digital Design Packaging Social Animation Web Campaign Graphic Design Brand Identity Art Direction Brand Identity Art Direction Digital Design Packaging Social Animation Web Campaign Graphic Design Brand Identity Art Direction Brand Identity Art Direction Digital Design Packaging Social Animation Web Campaign Graphic Design Brand Identity Art Direction

BRANDING
DESIGN
PACKAGING
ART DIRECTION

Hard seltzer fixed the health math but lost the soul. Too sweet. Too many flavors. Variety packs are great for trying things but awful when you know what you like. So Dirty Water made what they actually wanted to drink.

One flavor. Smooth brewed.
Drinks like a light beer without any of the baggage. Built for your favorite bar. Dirtier than water. Cleaner than beer.

Visit Website

Dirty Water

Three colours, no hedging. Flash Red, Lightning Yellow and Electric Blue borrow the brightness of old bar signs, beer branding and lights seen through a crowded room. The colours are intentionally loud, giving Dirty Water enough presence to cut through busy shelves, dark venues, backlit signage and just about anything else around it.