Oak Park is a celebration of life by the water. Inspired by the sun, salt and easy-going spirit of one of Australia’s favourite coastal escapes. We created a brand that captures the feeling of a long summer day, bringing together bold colour, playful graphics and a distinctly local point of view.
Inspired by the coastline and the culture that grows around it, Oak Park is a brand made for chasing the sun. We developed an identity that channels the energy of the beach through bold typography, sun-faded colour and playful graphic language.
Brand Typographic System
Wordmark typeface, ITC Serif Gothic Pro
Body typeface, Poppl-College One BQ
Brand Color Palette
A restrained color palette featuring Toy Green, Aerospace Orange and Soft Grey - inspired by 1970's retro futurist design.
Pearl White
Deep Ocean
nameDeep Ocean
Golden Sunshine
Sunset Orange
Charcoal
Brand Assets
Merchandise: Towel, Swim Trunks, Tank Top, Water Bottle
Let’s grow together
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