- BRANDING
- DESIGN
- PACKAGING
- ART DIRECTION
Rooted in the culture of surf clubs, swimming pools, sailing clubs and long Australian summers, Oak Park was created to capture that feeling and give it a place to live today.
The challenge was to build a brand that felt established without feeling old, nostalgic without feeling costume-like, and coastal without falling into the familiar language of modern beach brands.
Brand Typographic System
Wordmark typeface, ITC Serif Gothic Pro
Body typeface, Poppl-College One BQ
Brand Color Palette
Pearl White, Sky Blue and Deep Ocean establish the coastal base, drawing from bright skies, clear water and the softer colours around the shoreline. Golden Sunshine and Sunset Orange bring in the warmth of late afternoon, while Charcoal adds contrast and keeps the brighter colours feeling balanced.
Pearl White
The Shallows
Deep Ocean
Golden Sunshine
Sunset Orange
Charcoal
Brand Assets
Merchandise: Towel, Swim Trunks, Tank Top, Water Bottle
More Projects
Let’s grow together
Fill out the form and a member of our team will reach out to get the process started.
