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Brand Identity Art Direction Digital Design Packaging Social Animation Strategy Social Media Web Campaign
  • BRANDING
  • DESIGN
  • PACKAGING
  • ART DIRECTION

Peachy Medici is an elevated olive oil and SPF house rooted in Mediterranean ritual, Italian nostalgia, and sun-soaked beauty. Made in Australia, it captures the indulgence and escapism of a Mediterranean holiday.

Blending Australian craftsmanship with Italian-inspired nostalgia, it creates elevated everyday essentials designed to evoke the warmth, beauty, and effortless pleasure of endless summer.

Final Wordmark
Logo
Brand Logo System
Brand wordmark & Icon
Brand Icon System
Logo Ancillary

Brand Typographic System

Wordmark typeface, AT Pickers

Wordmark typeface,  AT Pickers

Body typeface, Parkinsans & Futura PT

Body typeface,  Parkinsans & Futura PT
Body typeface,  Parkinsans & Futura PT

Brand Color Palette

Pomodoro, Amalfi Blue and Tuscan Sun bring the colour and energy of an Italian holiday, with references to striped umbrellas, painted shutters, ripe tomatoes and long lunches outside. Olive Green, Crema and Espresso Brown give the palette a more grounded quality, bringing everything back to food, family and the table rather than the postcard.

Pomodoro

HEX: #E02525 CMYK: 0, 0.83, 0.83, 0.12 RGB: 224, 37, 37

Amalfi Blue

HEX: #497FEB CMYK: 0.69, 0.46, 0, 0.08 RGB: 73, 127, 235

Tuscan Sun

HEX: #F8D32C CMYK: 0, 0.15, 0.82, 0.03 RGB: 248, 211, 44

Olive Green

HEX: #539940#539940 CMYK: 0.46, 0, 0.58, 0.40 RGB: 83, 153, 64

Crema

HEX: #F9F5E4 CMYK: 0, 0.02, 0.08, 0.02 RGB: 249, 245, 228

Espresso Brown

HEX: #612C0E CMYK: 0, 0.55, 0.86, 0.62 RGB: 97, 44, 14

Brand Assets

Packaging - Metal Flask, Sunscreen, Lip Balm, Beach Towel

Ancillary

Brand Assets

Extended merch concepts

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