- BRANDING
- DESIGN
- PACKAGING
- ART DIRECTION
Rooted in the lingering ease of Italian café culture and postmodern aeshetics, Little Goose is an extended hours cozy neue-café and third space designed for young creatives in fast-paced American cities looking for a carefree location to focus, unwind, or connect.
Operating with extended late-night hours, the loft remains a quiet haven to read or create after dark, while the bar area transforms into an intimate, alcohol-free lounge for house mocktails and cultural programming.
Brand Typographic System
Wordmark typeface, Swear Display Citali
Body typeface, Roc Grotesk & Rethin Sans
Brand Color Palette
Eggshell keeps the foundation light and gives the space room to breathe. Sunset and Cranberry introduce warmth, Plum adds depth as the day moves into evening, while Pond and Moss bring an earthy green balance to the brighter tones. The result is playful and expressive, but controlled enough to still feel comfortable after several hours inside.
Eggshell
Pond
Moss
Sunset
Cranberry
Plum
Brand Patterns
Brand Assets
Packaging: Coffee Cups, Pastry Bag, Non-Alcoholic Wine, Cans, Coffee Bags
Brand Assets
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