Mary & Jane

Brand Identity Art Direction Digital Design Packaging Social Animation Web Campaign Graphic Design Brand Identity Art Direction Brand Identity Art Direction Digital Design Packaging Social Animation Web Campaign Graphic Design Brand Identity Art Direction Brand Identity Art Direction Digital Design Packaging Social Animation Web Campaign Graphic Design Brand Identity Art Direction Brand Identity Art Direction Digital Design Packaging Social Animation Web Campaign Graphic Design Brand Identity Art Direction

BRANDING
DESIGN
PACKAGING
ART DIRECTION

Mary & Jane is a women-founded wellness brand redefining microdosing through fast-acting, plant-powered melts. They create functional, hemp-derived products functional, hemp-derived products designed to help people feel better naturally.

Their products have helped thousands of their customers reduce alcohol intake, elevate their mood, manage anxiety, and tackle daily tasks with ease.

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Mary & Jane

Wordmark typeface, Recline

Body typeface, Brown Std

Website

UX / UI experience

Sunset Coral and Peach Blush establish the warmth of the palette, while Lemon Sorbet introduces a brighter moment of energy. Lavender Haze and Dusty Lilac bring everything back down, adding a softer and calmer quality to the system. Together the colours feel sun washed, optimistic and easy to live with across packaging, digital and everyday brand moments.