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Brand Identity Art Direction Digital Design Packaging Social Animation Web Campaign Graphic Design Brand Identity Art Direction Brand Identity Art Direction Digital Design Packaging Social Animation Web Campaign Graphic Design Brand Identity Art Direction Brand Identity Art Direction Digital Design Packaging Social Animation Web Campaign Graphic Design Brand Identity Art Direction Brand Identity Art Direction Digital Design Packaging Social Animation Web Campaign Graphic Design Brand Identity Art Direction

Drink less. Live more. Sèchey is disrupting the alcohol industry and redefining how we connect, socialize, and celebrate amidst the rising popularity of mocktails and the "intermittent sobriety" trend.

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Sèchey

Sèchey speaks alcohol flexibility over sobriety, embracing a global shift towards mindful consumption. It’s a carefully curated space where people can explore and celebrate new ways of drinking.

Brand Logo System
Original brand wordmark

Brand Icon System

Logo Ancillary

Brand Typographic System
Body typeface, Atelier Fleur & Geline

Brand Color Palette

A refined palette that balances delicate, luminous tones with rich, grounded reds—creating a sense of elevation, sophistication, and effortless polish.

Canary

HEX: #FBFFCC CMYK: 0.02, 0, 0.20, 0 RGB: 251, 255, 204

Satin

HEX: #ECDEB5 CMYK: 0, 0.06, 0.23, 0.07 RGB: 236, 222, 181

Champagne

HEX: #DBB778 CMYK: 0, 0.16, 0.45, 0.14 RGB: 219, 183, 120

Baby Pink

HEX: #FFE0E0 CMYK: 0, 0.12, 0.12, 0 RGB: 255, 224, 224

Redrum

HEX: #C51919 CMYK: 0, 0.87, 0.87, 0.23 RGB: 97, 25, 25

Brick

HEX: #4E0A0A CMYK: 0, 0.87, 0.87, 0.69 RGB: 78, 10, 10

Brand Assets

Packaging and label design

Brand Assets
Wheat Pasting

Let’s grow together

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