Sechey

Brand Identity Art Direction Digital Design Packaging Social Animation Web Campaign Graphic Design Brand Identity Art Direction Brand Identity Art Direction Digital Design Packaging Social Animation Web Campaign Graphic Design Brand Identity Art Direction Brand Identity Art Direction Digital Design Packaging Social Animation Web Campaign Graphic Design Brand Identity Art Direction Brand Identity Art Direction Digital Design Packaging Social Animation Web Campaign Graphic Design Brand Identity Art Direction

BRANDING
DESIGN
PACKAGING
ART DIRECTION

Drink less. Live more. Sèchey is disrupting the alcohol industry and redefining how we connect, socialize, and celebrate amidst the rising popularity of mocktails and the "intermittent sobriety" trend.

Sèchey speaks alcohol flexibility over sobriety, embracing a global shift towards mindful consumption. It’s a carefully curated space where people can explore and celebrate new ways of drinking.

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Sèchey

Brand Logo System

Original brand wordmark

Bottle Labels

Brand Typographic System

Body typeface, Atelier Fleur & Geline

Canary, Satin, Champagne and Baby Pink give the identity a light, luminous quality that feels polished without becoming precious. Redrum and Brick add richness and contrast, preventing the softer colours from feeling overly delicate. Together the palette feels warm, sophisticated and celebratory, with enough personality to work across retail, hospitality and lifestyle.