- BRANDING
- DESIGN
- PACKAGING
- ART DIRECTION
Parenthood, without losing yourself.
Stoop Baby is made for life with a kid in the city. For mornings on the stoop, coffee in one hand and a stroller in the other. For park days, subway rides, farmers markets, and everything in between.
Stoop Baby makes practical, considered gear for parents who still want to feel like themselves. Built with the utility of outdoor equipment, the character of the city, and a little room for the everyday chaos that comes with raising a family.
Brand Typographic System
Wordmark typeface, Söhne Breit.
Body typeface, Gabarito & Sohne Mono
Brand Color Palette
Primary Punch, Block Yellow, Building Blue and Play Green pull from colours found all over the city, playground equipment, street signs, painted doors, corner stores and neighbourhood details. Dark Sage and Paper soften the brighter colours, giving the collection enough balance to feel wearable every day without losing the personality that makes it Stoop Baby.
Primary Punch
Block Yellow
Building Blue
Play Green
Dark Sage
Paper
Brand Assets
Packaging: baby carrier, baby bib, baby onesie
More Projects
Let’s grow together
Fill out the form and a member of our team will reach out to get the process started.
