Oak Park
Brand Identity
Art Direction
Digital Design
Packaging
Social
Animation
Web
Campaign
Graphic Design
Brand Identity
Art Direction
Brand Identity
Art Direction
Digital Design
Packaging
Social
Animation
Web
Campaign
Graphic Design
Brand Identity
Art Direction
Brand Identity
Art Direction
Digital Design
Packaging
Social
Animation
Web
Campaign
Graphic Design
Brand Identity
Art Direction
Brand Identity
Art Direction
Digital Design
Packaging
Social
Animation
Web
Campaign
Graphic Design
Brand Identity
Art Direction
Parenthood, without losing yourself. Stoop Baby is made for life with a kid in the city. For mornings on the stoop, coffee in one hand and a stroller in the other. For park days, subway rides, farmers markets, and everything in between.
Stoop Baby makes practical, considered gear for parents who still want to feel like themselves. Built with the utility of outdoor equipment, the character of the city, and a little room for the everyday chaos that comes with raising a family.
Brand Logo System
Main wordmark & Icon
Brand Icon System
Secondary Logo
Brand Icon System
Brand Icons
Brand Typographic System
Wordmark typeface, Ocotillo
Wordmark typeface, Söhne Breit
Brand Color Palette
The color palette draws inspiration from the natural landscapes of the Southwest, capturing the warm, atmospheric tones of dawn.
Primary Punch
Block Yellow
Building Blue
Play Green
Dark Sage
Paper
Brand Assets
Packaging: baby carrier, baby bib, baby onesie
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Let’s grow together
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